Market & Competitive Analysis

The HCM Platform

Date of Analysis: November 2025

Target Market: Internal employees, HR administrators, and executive leadership within the organization.

1. Market Opportunity & Needs Analysis

The fundamental need identified is the replacement of a 20–25 year old legacy system that creates significant operational friction. The organization requires a solution that aligns with modern "IT-enabled" standards while addressing specific internal pain points.

2. Competitive Landscape

The primary "competitor" to this in-house project was the procurement of a tier-1 commercial solution, specifically Oracle HCM.

Competitor Type Examples Strength Weakness
Enterprise SaaS (Tier 1) Oracle HCM, Workday Robust feature set, global compliance, regular security updates. Prohibitively expensive licensing; often feels "bloated" with unnecessary features; rigid UI that is difficult to customize to specific internal workflows.
Legacy Internal System Existing 20–25 year old platform Zero additional licensing cost; deeply embedded in current (albeit flawed) processes. High technical debt; frequent errors; lacks mobile accessibility; poor user experience; difficult to maintain.
In-House Development The HCM Platform Economically feasible; custom-built for specific hierarchy; "less is more" design philosophy; high adoption potential. Requires dedicated internal engineering resources and ongoing maintenance by the product team.

3. SWOT Analysis for "The HCM Platform"

A review of the strategic position of the in-house development versus commercial alternatives:

Strengths Weaknesses
  • Customization: Built specifically for our unique internal hierarchy and workflows.
  • Cost-Effectiveness: Sustainability is achieved by eliminating recurring licensing fees for tools like Oracle.
  • Design Control: Leverages a "less is more" philosophy to ensure high adoption with minimal training.
  • Resource Intensive: Requires consistent commitment from the internal development team.
  • Initial Scope: Version 1.0 may lack some of the "bells and whistles" found in global SaaS platforms.
  • Technical Debt Risk: Needs a rigorous long-term roadmap to avoid becoming the "new" legacy system in the future.
Opportunities Threats
  • Consolidation: 100% migration of employee records into a single, secure digital repository.
  • Brand Reputation: Re-establishes the company's reputation as an IT-enabled, modern workplace.
  • Scalability: Ability to add modular features (Performance, Tax) without new procurement cycles.
  • Feature Creep: The complexity of HR reporting and tax laws can lead to scope expansion during development.
  • Data Security: High pressure to meet rigorous security certifications and data migration standards.
  • User Resistance: Some long-term employees may be hesitant to transition from the 25-year-old legacy workflow.

4. Unique Value Proposition (UVP)

The HCM Platform provides a bespoke, streamlined employee management ecosystem that is significantly more cost-effective than tier-1 commercial alternatives like Oracle HCM. By focusing on a "less is more" design philosophy, it replaces a fragmented, 25-year-old legacy environment with a single source of truth that is specifically optimized for our organization's unique workflows and mobile-first culture.

© Shridhar G Kulkarni | Product Design Portfolio